Bringing Entrepreneurs Digitally Forward
My Grameen Mobile Application Expands Technology Innovation, Connects Women to Tools for Growth
The design and launch of My Grameen was made possible through technology innovation investments from the Mastercard Center for Inclusive Growth and additional support from The Tepper Foundation. The mobile app was developed in partnership with Endava, which led the design and technical build of the platform.
In 2024, Grameen America launched a new mobile application to expand access to digital technology. The mobile app is a key driver of our five-year strategy—enabling us to scale our program efficiently while deepening our impact. It expands access to opportunity for all and strengthens our ability to support small business owners on their path to economic mobility and long-term success.
The My Grameen app rolled out to all members across the country, strengthening the member experience, streamlining operational efficiencies, and providing data-driven insights into program impact and member satisfaction.
The app, available in English and Spanish, serves as a centralized platform for managing loans—including repayments, loan renewal applications, and attendance tracking. Currently, 98% of members are registered in the app, with 85% of completed loan applications occurring through the app.
My Grameen provides an individualized and accessible channel for loan information, available to members at any time. For the first time, the app offers a personalized platform to deliver member-specific content that may not be covered in group Center meetings.
Technology and Opportunity, By The Numbers
98%
98% of Grameen America members actively use the My Grameen mobile app, highlighting its wide adoption among members nationwide.
83%
83% of members make their loan repayments electronically through My Grameen, showing strong engagement with digital tools.
85%
85% of all loan applications are now completed through the app, streamlining the loan approval process for both members and staff.
88
The My Grameen app holds a Net Promoter Score (NPS) of 88—a score that reflects exceptional customer experience and a high likelihood of product recommendation.
Through the digitization of our program, Grameen America staff have reduced time spent on administrative tasks, saving member-facing staff an estimated three or more hours per week, on average. This allowed more time to focus on valuable program outreach, enrollment, and relationship building—the core features of our high-touch program model.
Grameen America will continue to develop My Grameen app to improve data collection and measure success across app usage, user satisfaction, retention, and more. The app's data also informs future enhancements to continue upgrading members’ digital experiences with additional program offerings such as savings, credit development, personalized education, and member connectivity—to expand services and deepen impact.
The mobile app holds a Net Promoter Score (NPS) of 88—a strong indicator of exceptional customer experience and a high likelihood of product recommendation. To date, the app has received over 20,000 reviews, with 4.9 stars on the App Store and 5 stars on Google Play.
“The new mobile app is excellent and easy to use—everything I need is there. As the leader of my group, it’s simple for me to see how everyone is progressing in the program.”
— Grameen America Member
“The app allows for better management of the group, verifying, in real time, repayments and the status of each member. It also helps to reduce administrative work, giving managers more time to offer service and support.”
— Grameen America Branch Staff
“It’s a one-stop shop where you can do everything and you have all your membership information in one place.”
— Grameen America Member
“The mobile app has made it easier to make my payments. I’m busy with my restaurants, but the app sends helpful reminders to keep my repayments on time.”
— Grameen America Member
